I’m a Running Coach — Here’s Why You Don’t Need One

March 30, 2026 | By

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You’re Not Self-Coaching—You’re Just Hoping

Here’s what happens when you try to coach yourself without a system.

You download that free training plan I gave you, thinking you’re all set to crush a faster 10K.

  • Week one feels great.
  • Week two, you’re dragging, but the plan says tempo day, so you push through.
  • Week three your achilles is sore and angry but the plan doesn’t care because it says intervals, so you run them anyway.
  • By week four, you’re limping around the house, wondering why “following the plan” got you an injury.

Sound like you or someone else that you know?

Then it’s 12 weeks down the drain. And if you’re like most runners, you’ll do it again with the next plan. Different name, same result: plateau, injury, or burnout… cycle continues.

Most runners are cooks following recipes. But what you need to become is a chef.

A cook downloads a training plan and follows it exactly. When life happens—tired legs, busy week, nagging injury—they panic because the recipe doesn’t account for that. They find a different recipe and start over.

A chef understands the ingredients (aerobic base, threshold, recovery) and knows how to adjust. Too fatty? Add more salt. Too spicy? Add more butter. When life happens, the chef tweaks the recipe because they understand WHY each ingredient is there.

Self-coaching isn’t about rigidly following whatever plan you found online. It’s about having a decision-making framework so you know what to do when the plan, your life, and your body all disagree.

Like…

  • When you’re tired but scheduled for intervals.
  • When you feel great but the plan says rest.
  • When something hurts but you don’t know if it’s “back off now” hurt or “this’ll pass in a mile” hurt.

I’ve spent 30 years learning this stuff the hard way—blowing up training blocks, running through injuries that sidelined me for months, and overtaining my way into burnout. I got so close to breaking 16 minutes in the 5K, but then life happened. Now I’m 4 years removed from my fastest times, and that sub-17 I used to crush feels like it belonged to a different person.

But all of those failures taught me how to read my body, adjust on the fly, and make decisions that keep me running instead of sitting on the couch icing my sore achilles (btw – icing achilles usually doesn’t really do anything long term. You should move into doing more strength work, lower the speed/hills work, and continuing to run easy through it if the pain is less than a 4… I digress)

The Two-Decision Framework For All 1 Better Self-Coached Runners

You’ll make mistakes and probably waste some weeks figuring out this whole self-coached runner thing. But the body awareness and decision-making skills you build? I think it’s worth every dumb failure.

1. Pick your red flag metric.

Most runners track everything and act on nothing. Sleep and how my body feels are mine.

Sleep – I’m waking up multiple times in a night, multiple nights in a row, or not able to sleep through my normal 7-8 hours and waking up having that wired but fried feeling.

Soreness – I’m sore after I’ve been awake for an hour and 20 minutes into my easy run after a good long warmup.

If any combination of the above two happens, it’s time to take two days completely off, then five days of very easy running and half the strength training. I also up the carb and protein for that week to make sure I’m recovering.

2. Know your “why” before every workout.

If you can’t answer “What am I building today?” in five words or less, skip the workout or change it. Aerobic base? Lactate threshold? Speed endurance? Know it based on an objective that you identified early in the training period/season, or you’re guessing.

Want the full self-coaching framework so you can do this better moving forward? I’m building a step-by-step guide on how to coach yourself like you hired someone.

Click here to get early access.

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